Workshop on Personal Branding

Entrepreneurship & Management Excellence Center (EMEC) - IoBM

Workshop on Personal Branding

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Your personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want the world to see you. It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes.

You use your personal branding to differentiate yourself from other people. Done well, you can tie your personal branding in with your business in ways no corporate branding can possibly succeed.

Program Overview

Your personal brand can be vital to you professionally. It is how you present yourself to current and potential clients and senior management. It gives you the opportunity to ensure that people see you in the way you want them to, instead of in some arbitrary, possibly detrimental, way.

It gives you the opportunity to highlight your strengths and your passions. It helps people believe they know you better, and people have much higher trust in those they feel they know; even people they have never met personally.

Program Outline

  1. Introduction
  2. The Golden Circle
  • Why do You do What You Do?
  • How will you Do it?
  • What will you get and Deliver?
  1. Personal Branding:
  • Why invest in Personal Branding
  • How to Craft your Personal Brand Story
  • Tips to define a Target Audience.
  1. Grooming & Personal Outlook
  • Do’s and Don’ts
  • How to Speak at Public Forums and Presentations
  • Networking and Socializing with Clients and Senior Management
  • How to Plan and Build a Successful Career


Trainer Profile

Abbas Iqbal
Founder & CEO – Strategic Business Consulting Group, SBCG
Partner – Squirrel Sales Automation UK
Sales Trainer – Visa International
Former Head of Service Quality – Standard Chartered Bank Pakistan
Former Head of Marketing, Sales, and Services – Cyber Internet Services Pakistan
Former Head of Sales – Barclays Bank UAE
Former Manager Training – Grindlays Bank Pakistan

Program Fees:


Fee Payment Details:

Institute of Business Management
Standard Chartered Bank
Centenary Branch
14-A P.E.C.H.S Block-6 , Shahrah-e-Faisal
Near KFC nursery Karachi, Pakistan.
IBAN: PK97SCBL0000001326020801
Account No.: 01326020801
Branch Code: 027
Swift Code: SCBLPKKX

Kindly send us the screenshot once payment is made in order for us to confirm the receipt. You may also pay the amount at any Standard Chartered branch, do kindly email us at the scanned receipt.

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Date And Time

(16-10-2021) @ 10:00 (PKT) to
17:00 (PKT)

Registration End Date



Korangi Creek, Karachi, Karachi City, Sindh, Institute of Business Management, Karachi

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