Creating New Market Space through Design Thinking


Business Innovation & DesignSmall and Medium-sized enterprises (SMEs) around the world account for 95% of all businesses and 77% of employment on average, yet their contribution to GDP is only 54%. Clearly, something is wrong. Part of the problem here is the high failure rate associated with startups. Entrepreneurship is fabled to be a black box – a risky random act resulting from some combination of genius, luck, or trial and error. This specially crafted workshop demonstrates effective ways in which entrepreneurs and small business leaders can apply innovative thinking to transform their organizations and create leaps in value for their customers, profit, and people. You will learn the art of disruptive thinking and how to look at your organization, competitors, and industry from a new perspective – a perspective that could be industry-changing. This workshop won’t tell you what to think; it will show you how to think. The strategic tools practiced in these interactive and dynamic sessions challenge the many assumptions about our business that are often mistaken as truths. It will immediately open your minds up to new ideas and opportunities for your business and product portfolio. And you will learn ways to embed innovative and creative thinking into the business culture. Workshop exercises will integrate real business cases, so you can immediately understand how disruptive thinking and innovation tools can be applied to your business. It may even plant the seed for future disruptive innovation.

Who Should Attend?

Entrepreneurs, Business owners, heads of the strategy, or an executive from mid to upper-level management are directly involved in the development of new products and service offerings. Attending this program along with colleagues from your organization will help you make progress on issues affecting your organization and in creating an innovative business model upon return to your office.

How will you (participant) benefit?

1. Learn the key concepts and methodology of Business Value Innovation.
2. Test Drive the Market Innovation Tools on your Simulated Business Case.
3. Develop and Enhance Strategic Innovation and Design Thinking.

Trainer Profile

Javaid Ahmed

Javaid Ahmed is a Sr. Fellow of Strategy and Innovation and has been Chairperson of the departments of Marketing and Management-HRD at CBM from 2003 to 2015. He is an (IFC) Certified Board Director, FCMI-Fellow of the Chartered Management Institute (UK), FCIM-Fellow of the Chartered Institute of Marketing (UK), Member of Mensa, and a UK Chartered Engineer. He has an MBA with Distinction from Lancaster University Management School where his empirical research was awarded 1st prize by the now Chartered Management Institute, and a BSc in Engineering from King’s College, London. He brings to academia over 28 years of a successful top management career in the multinational health care industry including over a decade in Switzerland, Malaysia, and the Philippines. He is the recipient of the 2013 Faculty Excellence Award of the International Association of Universities Presidents and has served on the Jury of the Prime Ministers’ Corporate Award of Excellence. By invitation, he was admitted in 2016 to the Academic Union, Oxford.

Javaid is a case researcher active in competitive strategy and value innovation, has supervised CBM’s MPhil research, and taught the pre-doctoral course on strategy and governance at IoBM. He has written two research-based dissertations, published sixteen papers and articles, and delivered twenty-six selected professional presentations and workshops. Javaid says he is a facilitator, not a teacher nor an entertainer. A great believer in collaborative learning, his sessions engage participants in reflection and action leading to practical knowledge and skills.



Aug 25 2022


10:00 am - 4:00 pm



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