The Certificate in Strategic Communications & Digital Media is a career-focused professional development programme jointly offered by the Institute of Business Management (IoBM) and xen.ed, the executive education division of Xenith PR. Designed and delivered by experienced communications practitioners, the programme equips participants with the practical skills needed to build brands, manage reputations, create compelling content, navigate digital media, respond to crises, and leverage artificial intelligence in modern communications.
Unlike traditional academic courses, this programme is built around real-world industry practice, enabling participants to learn directly from professionals who have led communications for some of Pakistan’s leading organisations.
Whether you are a university student preparing to enter the workforce, a young professional looking to strengthen your communications skills, or an experienced executive seeking to stay ahead in a rapidly evolving industry, this programme provides practical, immediately applicable knowledge that employers value.
Today’s communications professionals are expected to do far more than write press releases. Organisations need individuals who can build corporate reputation, manage stakeholder relationships, create digital-first campaigns, respond to crises, analyse audience behaviour, and effectively use AI tools while maintaining professional and ethical standards.
This programme bridges the gap between academic learning and industry expectations by combining strategic thinking with hands-on application across public relations, digital communications, media engagement, campaign planning, reputation management and AI-powered communications.
Participants will graduate with industry-ready skills, practical portfolio work and a recognised professional credential.
PKR 77,000 (exclusive of taxes)
PKR 29,400 (exclusive of taxes)
48 Hours
23 September 2026
Institute of Business Management (IoBM) & xen.ed
SSK Building, Institute of Business Management (IoBM), Karachi
Applications are welcome from:
No prior experience in public relations is required.
The programme consists of six comprehensive modules designed to develop both strategic understanding and practical capability.
Develop a strong understanding of the public relations ecosystem, stakeholder engagement, communications planning, media landscapes and professional ethics.
Topics include:
Learn how to produce professional communications for organisations, executives and media.
Topics include:
A unique module that explores communications strategies for athletes, entertainers, influencers, political figures and public leaders.
Topics include:
Build integrated communications campaigns that combine strategic planning with measurable digital performance.
Topics include:
Develop the skills required to manage organisational crises with confidence and professionalism.
Topics include:
Learn how artificial intelligence is transforming professional communications while maintaining editorial quality, ethical standards and strategic judgement.
Topics include:
PKR 40,000
(Exclusive of Tax)
24 July, 2026
25 July, 2026
10:00AM to 02:00 PM Every Saturday
10 Week (Every Saturday)
EMEC @IoBM, Karachi
This programme prepares participants for careers in:
It also supports entrepreneurs, consultants and professionals seeking to strengthen their communication and leadership capabilities.
No. The programme is open to participants from all universities, organisations and professional backgrounds.
The Certificate is ideal for students, graduates and professionals seeking practical industry skills. The Professional Diploma provides a more comprehensive learning experience with additional depth and advanced practical application.
No. The programme is suitable for beginners as well as experienced professionals looking to update their skills.
Sessions are delivered by experienced professionals from Xenith PR with extensive industry experience in strategic communications, public relations, digital media and AI-powered communications.
Classes will take place at the SSK Building, Institute of Business Management (IoBM), Karachi.
The first cohort begins on 23 September 2026.
Yes. Applications are now being accepted for the September 2026 intake.
The programme is delivered by experienced communications practitioners from Xenith PR, one of Pakistan’s leading strategic communications consultancies.
Faculty members bring extensive experience across corporate communications, public relations, digital media, crisis management, executive communications and AI-enabled communications, offering participants valuable insights from real client engagements across multiple industries.
Korangi Creek Karachi Sindh, Pakistan 75190
(+92-21) 111-002-004
info@iobm.edu.pk
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