Industry-Led Executive Education Programme by IoBM & xen.ed
The Professional Diploma in Strategic Communications & Digital Media is a career-focused professional development programme jointly offered by the Institute of Business Management (IoBM) and xen.ed, the executive education division of Xenith PR.
Designed and delivered by experienced communications practitioners, the programme is built for individuals who are beginning or developing their careers in public relations, corporate communications, strategic communications and digital media.
For recent graduates entering the communications industry, the transition from university to professional work can require a different set of capabilities. Employers expect young professionals to be able to write for different audiences, understand media, contribute to campaigns, work with digital platforms, support reputation management, respond appropriately during a crisis and increasingly understand how artificial intelligence can be used within communications workflows.
This programme brings those areas together in one practical learning experience.
Participants develop skills that can be applied to the realities of communications work, from writing press releases and executive messaging to planning digital campaigns, understanding audiences, handling media, supporting crisis communications and using AI tools responsibly.
Upon successful completion, participants receive a Professional Diploma in Strategic Communications & Digital Media from an industry-led programme jointly offered by IoBM and xen.ed.
Starting a career in communications often means being expected to contribute across multiple areas from the outset.
A recent graduate joining a PR or corporate communications team may be asked to draft a press release one day, prepare social media content the next, support a media pitch, contribute to a campaign plan or help prepare communications during a developing issue. Digital media specialists increasingly need to understand reputation, audiences, content strategy and communications objectives alongside the platforms they work with.
The Professional Diploma in Strategic Communications & Digital Media is designed around this reality.
The programme connects the core disciplines that early-career communications professionals encounter in the workplace: strategic communications, public relations, professional writing, media engagement, digital PR, campaign planning, reputation management, crisis communications and AI-powered communications.
The objective is practical capability.
Participants learn how communications work is developed, written, planned and managed, while working through exercises, case studies, simulations and applied assessments.
For recent graduates, this can help bridge the gap between academic learning and the practical expectations of a communications workplace. For those already working in PR, corporate communications or digital media, it provides an opportunity to strengthen the range of skills they can bring to their role.
PKR 77,000 (exclusive of applicable taxes)
Xenith PR Professionals
48 Hours
23 September 2026
Institute of Business Management (IoBM) & xen.ed
SSK Building, Institute of Business Management (IoBM), Karachi
Appointments are required in advance.
Xenith PR
Office 201, Plot 9-C/1, Lane 11, Kh-e-Bukhari, Phase 6, DHA, Karachi
Phone: +92 (0) 303 093 6484
This programme is particularly suited to:
The programme is open to participants from all universities and professional backgrounds.
No prior experience in public relations is required.
Professional Diploma in Strategic Communications & Digital Media
The Professional Diploma covers six modules spanning the core areas of strategic communications and digital media.
The programme develops practical capability through instructor-led sessions, workshops, industry case studies, practical writing exercises, campaign simulations, AI demonstrations and applied assessments.
What You Will Learn
The programme consists of six modules designed to develop practical understanding and capability across strategic communications, public relations and digital media.
Foundations of Strategic Communications
Build an understanding of the public relations ecosystem, stakeholder engagement, communications planning, media landscapes and professional ethics.
Topics include:
Writing for Strategic Communications
Develop the ability to produce professional communications for organisations, executives and media.
Topics include:
PR for Public Personalities
Explore communications strategies for athletes, entertainers, influencers, corporate heads and public leaders.
Topics include:
Campaign Planning & Digital PR Strategy
Learn how to develop integrated communications campaigns that connect strategic planning with digital performance.
Topics include:
Crisis Communications
Develop the skills required to support communications during organisational crises.
Topics include:
AI-Powered Corporate Communications
Understand how artificial intelligence can be used within professional communications while maintaining editorial quality, ethical standards and strategic judgement.
Topics include:
Learning Outcomes
Upon successful completion of the programme, participants will be able to:
A communications career is built through the ability to contribute effectively to real organisational needs.
The skills developed through this programme can help recent graduates move beyond simply understanding communications concepts and begin building the practical capabilities expected in professional roles.
You will develop experience with press releases, media advisories, journalist pitching, stakeholder communications, reputation management and crisis statements.
You will develop an understanding of communications planning, corporate reputation, executive messaging, stakeholder engagement, campaign planning and crisis communications.
You will build a broader understanding of content strategy, social media planning, audience research, digital PR, SEO fundamentals, campaign measurement and reputation.
You will work across multiple areas of communications rather than being limited to a single discipline, helping you understand how writing, media, digital platforms, reputation, campaigns, crisis management and AI fit into the wider communications function.
These capabilities are relevant across organisations in Pakistan and transferable to communications environments where digital media, stakeholder expectations and AI are changing how organisations engage their audiences
Participants will learn through:
The learning experience is designed to connect concepts with practical communications work and give participants opportunities to apply what they learn.
Faculty
The programme is delivered by experienced communications practitioners from Xenith PR, one of Pakistan’s leading strategic communications consultancies.
Faculty members bring experience across corporate communications, public relations, digital media, crisis management, executive communications and AI-enabled communications, offering participants insight into professional communications practice.
The programme develops skills relevant to a range of communications and digital roles, including:
Frequently Asked Questions
Yes. The programme is particularly relevant to recent graduates beginning careers in public relations, corporate communications, strategic communications and digital media. It focuses on practical skills that can be applied in professional communications environments.
No. The programme is open to participants from all universities and professional backgrounds.
No. Prior public relations experience is not required.
The programme covers six areas: Foundations of Strategic Communications; Writing for Strategic Communications; PR for Public Personalities; Campaign Planning & Digital PR Strategy; Crisis Communications; and AI-Powered Corporate Communications.
Yes. Digital media is integrated throughout the programme, including social media writing, social media planning, content strategy, digital PR, audience research, SEO fundamentals for PR and campaign measurement.
Yes. The sixth module, AI-Powered Corporate Communications, covers AI tools for communications, prompt engineering, executive messaging, AI-assisted writing, media monitoring, audience research and ethical AI practices.
Sessions are delivered by experienced professionals from Xenith PR with experience in strategic communications, public relations, digital media, crisis management, executive communications and AI-powered communications.
Classes will take place at the SSK Building, Institute of Business Management (IoBM), Karachi.
The first cohort begins on 23 September 2026.
The Professional Diploma fee is PKR 77,000, exclusive of applicable taxes.
Upon successful completion of the programme, participants receive a Professional Diploma in Strategic Communications & Digital Media.
Yes. Applications are now being accepted for the September 2026 intake.
Korangi Creek Karachi Sindh, Pakistan 75190
(+92-21) 111-002-004
info@iobm.edu.pk
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